nu3 Rebranding Rollout

Challenge

nu3 is a Berlin-based, science-driven nutrition brand with 200+ products spanning functional foods, supplements, and vitamins. The challenge was to translate an ambitious brand mission — supporting physical, mental, and social health — into a visual identity that felt friendly, approachable, and consistent across every touchpoint.

Approach

Working within Paolo Vendramini's creative direction, I led the rollout by defining how nu3's core values could be expressed at every touchpoint. I focused on:

• Translating nu3's mission into a simple, flexible visual language.
• Introducing the Tricle, a geometric form representing both health and community.
• Bringing consistency across marketing, social media, the website, and internal design tools.

Solution

The result is a visual system grounded in the Triangle of Health — representing physical, mental, and social well-being. Applied consistently across marketing, digital channels, and internal tools, it gives nu3 a clear, recognisable identity that reflects the brand’s mission and feels genuinely human.