Advent Calendar Campaign

Challenge

The nu3 Advent Calendar needed to feel playful and personal — celebrating 24 days of wellness discovery. The brief was to make protein snacks, functional treats, and supplements feel exciting through daily engagement, turning routine health habits into small moments of joy.

Approach

I drove the visual direction across all campaign touchpoints, ensuring a consistent and joyful experience from concept to production:

• Created digital assets across paid media, social, CRM, and onsite channels.
• Supported art direction to maintain a cohesive, seasonal visual identity.
• Contributed to production as set designer, bringing the key visuals to life.

Solution

The campaign gave everyday wellness a sense of occasion. Each door became an invitation to discover a new product, connect with the brand, and mark the season with a small but meaningful moment of self-care.